Insights

Our 2024 Webranking Capital Market survey sheds light on the evolving expectations of these key stakeholders across Europe.

The 2024 Careers Survey provides detailed insights into the expectations and preferences of job seekers across Europe.

Our latest Web Management survey with insights into both long and short term challenges.

The corporate communications landscape is rapidly evolving, with new technological advancements and changing stakeholder expectations. Artificial Intelligence (AI) has emerged as a game-changer. This year's edition of our annual Web Management survey, which asks senior communications professionals about the challenges and trends they foresee, reveals a growing trend among companies. They are increasingly incorporating AI to streamline processes, enhance content creation, and provide personalised experiences to their audiences.

Social media platforms are a crucial part of most brands’ marketing strategy. With 4.95 billion users globally and a more than 60% penetration rate1, platforms such as Instagram, TikTok and Linkedin offer unique opportunities to build your brand and generate leads. However, for a social media ad campaign to be successful, you need to be strategic – not least when writing the copy for it. In this article, we have listed our top copywriting tips for social media ads.

Across the calendar year companies publish information on a number of business aspects in their interim, financial and annual reports. These reports are now mostly read in a digital format rather than as printed copies, as communicated by 73% of the respondents in Comprend's Capital Market survey 2020. In recent years there has been a gradual shift in the format used for digital reports, from the more traditional PDF towards an online summary or full online report. This is particularly evident in the way companies tackle the annual report. How do stakeholders want to read their reports, though, and what do they expect to see within them? Since corporate reporting offers a window into a company, and can therefore impact reputation, it's essential that companies take heed of stakeholder preferences for current reporting methods.

A practical analysis of Meta’s ad-free subscription model and its potential impact on advert­ising, privacy, and consumer behaviour.

What will marketing and communication look like in 2024? From brand and paid advert­ising, SEO and corporate communication, here are the trends we predict will be big news over the next 12 months.